If you’ve ever spent any amount of time in any of the most popular marketing forums, you’ve probably come across many threads that swore these 3 streams of traffic are utterly useless:

- List Builders
- Safelists
- Passive Traffic

Every time I came across one of these threads, I would naturally chime in and defend them. On many occasions, I have provided documented results that THEY 100% DO WORK! It really is just a matter of how you approach these streams of traffic.

All 3 Can Produce Extremely Favorable Results – Some Better Than Others

I’ve added thousands of subscribers to my list and made lots of money from these subscribers. And you can too if you put into action what I’m about to share with you.

My goal in this and the next 2 to 3 articles is to teach you the best ways to maximize these streams of traffic. I’ll need more than my allotted space to cover all 3 in a way that you can understand it and take action with the information we’ll be discussing…
So, in this article, we’re going to talk about the most effective of the three.

List Builders

List Builders are viral membership sites that enable their members (YOU) to send email offers to those they refer. They can also send out offers to the referrals THEIR referrals get, usually down anywhere from 10 – 20 levels.

So, if you are an active member of one of these sites who promotes “the ability to mail any offer to your downline up to 20 levels deep,” you can potentially be able to mail to thousands of people every fixed amount of time.

These types of sites allow you to mail to your downline as little as once a week or as often as once every 48 hours – depending on your membership level.

Here’s the Best Part about List Builders

When you join these sites, you will always be presented with a special “New Member” offer which will enable you to not have to ever promote the site if you don’t want to. “Huh? That doesn’t make any sense Jason. I thought you told me I have to actively promote it so I can mail to my downline I built from referrals?”

The reason this is good is because they’ll offer you an upgrade to the highest membership level the site offers and you’ll be able to mail to more people more often.

In my experience, it’s usually anywhere from 1,000 – 5,000 random members that you can email your offer to every 2 or 3 days. I’ll provide a link to a list of the List Builders that I have been using for well over 2 years now in order of most responsive to least responsive. But, for now, just keep reading this article and I’ll give you the link at the end of it.

Join As Many As You Can Afford To Upgrade To
This is important. Don’t join the site if you’re not going to upgrade right away. You’ll be able to upgrade your membership later, but it will be limited and more expensive then when you first join.

You’ll get the best bang for your buck if you upgrade immediately after you join when you see the one time offer. Trust me on this. It will take you a LONG TIME to build up your network that you’ll be able to mail to if you go the free membership route.
Plus, you’ll only be able to send once a week instead of 2 or 3 times a week.

Here’s What You Send To Members Of List Builders
The best thing to mail to a list builder is anything where the only action for your site’s visitor to do is fill their name and email address into an opt-in form – or leave your site. In other words you send them to a squeeze page, also known as a lead capture page. Ideally, this should be your own site so you can build your own list instead of someone else’s, but if you don’t have your own site yet, I’m not opposed to your building someone else’s – so as long as they pay you a commission on any upgrade sales you make related to that site.

The Message Is Crucial
Having the right format for your message will determine the amount of traffic you get to your site, so you want the message to be short, sweet, and to the point.

Your subject line should be something like – “Download your free whatever” It doesn’t have to be in those exact words, but something along those lines would work. Your message should be just as short and to the point as well so they don’t have to scroll at all. Maybe just a 1 sentence opening and your link to your offer. Obviously, you should be testing different subject lines to get the most responses. That’s it!

Try this out and you’ll be astonished at how good of a source List Builders will prove to be for your business. If you are upgraded to every List Builder on the list you’ll see below, there’s no reason why you can’t add anywhere from 10 – 25 subscribers to your list daily. I’ve added as much as 75 in one day. Even if you can only swing one upgraded right now, you’ll still get a consistent flow of traffic to your site and you’ll be getting subscribers every time you mail.

Here’s a link to the List Builders I personally use and have been seeing great results with:

www.JasonDinner.com/listbuilders

That’s all for List Builders for now. Make sure you look out for my next article which will cover the 2nd most responsive of the 3 “useless” streams of traffic.

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By Jason Dinner
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This article first appeared in the December 2008 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

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