So you’re interested in Internet Marketing. You find a niche you like, start creating content and have your money-making website up and running. Now all that’s left to do is to keep driving traffic that website and the possibilities are endless. In order to get raw loads of search engine traffic you need to get your site optimized.

A well-built site is the key element to start the optimization process, because after reaching a website a user typically decides whether they will stay or not after a few seconds. Follow my ‘Sales Page Evolution’ article in last month’s MarketingDotCom Newsletter issue and apply the evolution steps to your website to make that first impression.

Now that you’ve caught your readers’ attentions, you need to retain traffic and get them to take action. Something you absolutely need to pay attention to is your headline. Make sure you have a strong headline; readers generally focus on a few main areas like the headline, prominent images and graphics, simple text that explains major benefits, and most important a call to action.

Now you know what needs to be on your web page, more optimizing is needed to improve conversion even more. You can perform two types of tests, A/B Split Testing and Multivariate Testing. Depending on what you want to test and what kind of product you’re selling, one type should work better for you than the other. A/B testing works best for sites with less traffic, and multivariate testing I recommend for testing sites with multiple pages.

Give your site a second look! Are you optimized? Get started today… Get more leads. Streamline your online lead generation forms to get the data you need without losing potential leads. Improve your landing page. Reduce the number of would-be customers you lose through ineffective landing pages. Website Optimizer’s automated testing makes it easy to fix and deploy compelling landing pages.

Still need more to do? Increase viewer time spent on your site, uncover your best content, engage your visitors, and capture more attention. My favorite reason to optimize is to increase website conversion rates. With testing, you will identify the winning content combinations that drive conversions, regardless what type of site you have or what niche you’re into.

===========
This article is one of the “Featured Articles” in our Print Newsletter, “MDC Monthly.” This article was written by Lucius “Kern” Saltibus, one of the many expert marketers (like Stephen Pierce, Anik Singal, George Brown, and Omar Martin) that write for our newsletter along with Mike Filsaime. You can get a free trial copy shipped to your door by clicking here.

Mike Filsaime’s Official Blog, News, and Reviews

Technorati Tags: “The, Beginners, Benefits, Guide, optimization, Optimizing”