I just saw this post by Rick Butts – I thought it was such a great point and so well written that I had to share it with you.
This post was originally written and posted in July 2008. It created a firestorm of comments, a particularly spicy phone call from a phat Internet marketing guru, and an introduction to a fascinating woman who kind of rocked my world. Hilariously funny (to me) is that I never NAMED anyone. The freakin’ POINT was about if there was a list – who would be on it?
For the record, I like John Reese, for whom I got about 700 email offers flooding my inbox. This was about the way $1000 digital products were being slammed every 3 weeks on what seemed to be a rotation among big list gurus.
I complain – you decide. Here is the original post:
Walk down the cyber streets of Internet marketing today and you’ll see Internet marketing whores dressed in skimpy outfits (shocking subject lines), shaking their bonuses at you, (the stuff they swore would never be for sale again at their last launch), and cooing seductively – for what?
For a teensie cookie to John Reese’s Traffic Secrets 2.0.
Why, because if you buy John’s Launch Product from them, they take a big fat 50% of your money for themselves – and if they are the real “bottom bitch” (the #1 whore from the book ‘The Pimp’) they win even more in prizes and inner-circle, zero-gravity-dive braggin rights.
Is this too strong?
So while you are busy sorting the flood of emails you are getting today with each one pimping off their bonus “package” as youself two questions:
1. “Does the person sending this to me actually give a darn how I come up with the money for this “must have” product – and whether it truly has a positive impact on my success – or if it is just another big box of stuff I will not be able to digest – putting me further behind in my goals?”
2. “Does this course contain real “secrets” or, is it possible, I can learn everything I need to learn, at a pace I can actually absorb and implement it – another way, for less money or free?”
Come on, haven’t you seen this movie before?
In 2005 “Traffic Secrets” was a great name because John Reese really had come out from underground with lots of great tips and strategies that were, for the most part, not well known outside a few heavyweight players online. It was a seminal work of great value.
AUTHOR NOTE: I was totally right about the following observations about Social Media.
Today, the entire world of getting traffic to your website, blog, or sales letter, has changed dramatically due to social networking, and web video, twitter microblogging, chat, and wireless.
IMHBAO (In my humble but accurate opinion) there are many people who have been pioneers in the social marketing movement. Jack Humphrey is the king of this medium and already has a fabulous resource that is constantly upgraded with the newest ideas.
This medium is not static – it changes constantly.
This is, I know, a very controversial statement I’m making here – and by contrasting John and Jack I’m going to catch flak from some people who think I’m a whore, just a really tricky one, for doing it.
QUESTION: Ask yourself, how did you got so jaded?
ANSWER: Email List Whores…
Please take just a few moments and leave your feedback here as a comment – and tell me, is the landscape of Internet marketing changing – or will millions bleed once again out of the pockets of people like you and me – and into the bank accounts of the 12 Biggest Whores in Internet Marketing?
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