This guest post is by R Kumar of dkspeaks.com.

One of the major sources of traffic for any blog today is organic traffic. While SEO is one of the major factors influencing organic search engine results, there is another aspect to this whole story which is often ignored. All of the efforts go into building links, and in doing that, we ignore this critical aspect.

If you are wondering what this aspect is, it’s domain trust and authority. In order for you newer content to be ranked well on Google, it is important that you build both domain trust and domain authority. Otherwise, your already established home page will get a few rankings, but your new content will seldom see good rankings.

For people who do not know what domain trust and authority is, let me explain these concepts.

Domain authority

Explained in simple terms, domain authority is about how many quality pages link to your domain, and how they link to you.

Improving domain authority can involve more than one task. You will not have to change the way you optimize your blog or, follow a different approach all together. Instead, all you have to do is change your process a bit.

Link juice

Like every other person working on building links, I used to comment, write articles, and exchange links with a link to my home page on the anchor text. Things didn’t move until I read an article on building diverse links to the same domain.

I changed my focus and started building links with relevant anchor texts to other pages in the blog. In doing so, I was building a lot of links to my domain name—not just to a single page. Results were good. My domain started to feature for a lot of high-search keywords on almost all the search engines.

When I mention linking and links here, it is not the number of links to a particular page on your blog that I’m talking about. Instead, it’s the number of links to your domain. So, how many links your domain gets as a whole is of extreme importance. At the same time, it’s also important that the links be from other domains and pages that have fewer outbound links from them.

Deep linking

When I built links to the inner pages on my blog, I didn’t realize initially that there was something else that I was doing at the same time.

I was telling the search engines that even the inner pages on my blog had valuable content, and that it should be ranked, too. Gradually I found that my inner pages were getting ranked on search engines. What this also did was ensure that my newest post was ranked much sooner that it was before I started this exercise.

It is not just important to build links. It is important to build deep links. The normal tendency when you build links is to build links to a particular page on your blog; usually it is the home page. We do everything including working on our anchor text, but we forget the fact that in order for us to build trust in the eyes of a search engine, we should have links pointing deep into the blog’s individual pages. Building trust into each of these pages will help build authority around your domain.

Diverse linking

Commenting on do-follow blogs is said to be a good way to obtain links. So people pick a handful of such blogs and keep commenting on them. I, too, did the same. But did this help? Absolutely not! I was creating links from the same domain again and again. Search engines were not impressed, because there was no diversity among those links.

I decided that I should deviate from the norm and do something different. I started building links from all kinds of domains—.org, .info, .edu, .net, .co.in, and so on. The domains were diverse and I did not restrict myself to the handful of do-follow blogs. It took a lot of hard work, but the results were slowly becoming evident. My blog moved up the search engine ranks much faster than I expected.

While the number of links to your domain is important, the kinds of domains that you’re getting these links from is also very important. The more diverse the domains, the better those links are for your domain authority. Hence it is important that you work on striking a balance between the number of links and the diversity of the domains that you are getting the links from.

Domain trust

It is important that the search engines trust that your domain provides value to visitors. It is only then that they will be interested in showing your latest content in their search results. But how is it that you will build this trust?

In order to build this trust, you need to ensure that you do not get involved in any kind of unethical practices. Unethical link building can prove disastrous to your blog.

Linking is one the biggest factors that influence how trustworthy your domain is seen to be.

The frequency of acquiring links, and the quality of the domains that are linking to you are, also equally important. If your new blog acquires a thousand links in just two or three days, it will not be difficult for Google to understand that there is something fishy going on. You can even be banned for spamming. At the same time, if the links you are getting are all from domains that are involved in spamming, the chances are that your domain will also be considered spammy.

You’ll likely receive emails that come from people claiming to be SEO experts for companies, requesting link exchanges. They would be ready to give you links from domains that they say have good PageRank. But It is important that you verify and check the quality of the domain and the PageRank before you accept the request—there are a lot of websites that can help you detect blogs and websites with fake PageRank. The fake page rank detection tool at http://www.build-reciprocal-links.com/fake-rank-checker/ is one I use.

While the kinds of domains that you’re getting links from is important, it is also important to ensure that you do not link to any of these spammy domains. Since you have full control of your site and what shows up on it, linking to a spammy domain can be even worse than getting links from them.

If you can work on building domain trust and thus improve your domain authority, you will be able to get your latest content to appear on search engine results. What experiences have you had with these concepts as you’ve built links for your blog? Share them with us in the comments.

R Kumar is a blogger and Affiliate marketer. You can read more about Internet Entrepreneurship at his blog and subscribe to the RSS feeds to remain updated, or download his Internet marketing package.

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