Hey guys,

I’m writing you from the sandy beaches of Maui where I’ve had some time to reflect on what it takes to affect change.

It’s true what they say…improvement begins with an I.

Yup. Think about it…anything you want to improve always begins with taking a good hard look at yourself and asking the questions, What’s going right? What could I stand to improve?

Now isn’t THAT the truth?

Funny thing is, the same thing goes with your PPC landing pages.

Everybody knows getting the clicks in search is easy…but how well are they really converting?

Let’s face it, it might be high time to check out your landing pages and implement the following top ten tips to enhance your efforts:

1)    I’m Not Asking for Much
When asking first time visitors for information be brief, don’t scare them off. Only ask for a few things but make sure you ask for information that’s going to make you smarter the next time you communicate with them. Forms with only 4-5 required fields—with a couple of them optional—are optimal.

2)    What’s In It For Me?
Be sure to highlight your product or service benefits throughout the page and have a clear call to action. Identify what you want your visitor to do…and tell them!

3)    Privacy Please!
Build trust and enrich the user experience by reassuring visitors that you respect their email privacy. Privacy policies matter—and make a big difference in your opt-ins—so don’t miss this simple step.

4)    A Picture’s Worth a Thousand Words…Almost!
Images that relate directly to your service or product are great for conversion. But keep in mind that a bullet point summary of the product’s features and benefits will trump images every time.

5)    K.I.S.S. (Keep It Simple Stupid)
When it comes to copy, keep it simple. Too much text overwhelms…remember less is definitely more.

6)    Size Matters…
It’s true. If you want bigger profits, you’re gonna have to have bigger opt-in buttons. The bigger the button the more it gets clicked.

7)    Keep Your Promises
When a visitor comes a calling to your landing page, keep your promises and give them what you said you would. Plain and simple, eh?

8 )    Testing, Testing, 1, 2, 3…
Copy is king when it comes to enticing your visitors to opt-in on your forms. Since you never know what copy is going to speak to your particular audience, be willing to test out different calls to action in the copy directly above your forms.

9)    The Heat Is On
Loads of analytics, including heat maps, are available (many of them for free!) to test where your potential customers are spending their time when visiting your landing page. Find them and use them. Trust me, it’s worth your time.

10) Share and Share Alike
It’s a social world we live in today so don’t be left out in the cold. Be sure to include share functions for social media such as Facebook and Twitter. Remember…happy customers are your best advertising!

Here’s to making the most of your landing page!

Aloha!

Amish Shah

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