Two months ago, I decided to launch a training program called the href="http://www.7daybootcamp.net" target="_blank">7 Day Bootcamp. In that program, I teach people how to start an internet business in 7 days. I spent a ton of time putting together the videos, resources, task sheets and I really focused on the quality of the content. Then I launched the site.

Initially, I just wanted to get it out there, and I didn’t care too much about how it looked. However, once the content was solid, I decided to look for ways to bring the design up to par with the content. I wanted people to be impressed with the look and feel of my website. I wanted people to be so impressed with both the content and layout of the squeeze page so it converted them into subscribers.

I also knew that I eventually wanted to turn it into a membership site, where people could sign up for free, but then would receive upgrade options to purchase a premium membership, and other backend products later on.

Coincidently, while I was looking into options, I received an email from a marketer I know and trust about href="http://www.entrepreneurs-journey.com/optimizepress">OptimizePress. According to him, href="http://nanacast.com/vp/97647/97217/11761/" target="_blank">OptimizePress was exactly what I was looking for. It came at the right time, so I decided to give it a look and I must say – I was extremely impressed with what I saw.

Why Do You Need Squeeze Pages, Sales Pages, Etc?

Before I go into the review of href="http://www.entrepreneurs-journey.com/optimizepress" target="_blank">OptimizePress, I think it’s necessary to answer that question.

When it comes to the internet, distractions are everywhere. However, internet marketers have quickly come to realize that if you want visitors to your website to take a specific type of action like submitting their email address or purchasing a product, it is necessary for you to minimize distractions as much as possible.

Sales Pages and Squeeze pages (short for href="http://www.entrepreneurs-journey.com/406/namesqueeze/">namesqueeze pages – designed to “squeeze” the name and email address of a visitor so they join your email list) are set up so you can give your website visitors direct instruction as to what you are trying to get them to do. It gives them all of the information they need to make ONE decision. It does that by building a strong case for how taking that specific type of action will help them solve a problem they are facing.

What is OptimizePress

href="http://www.entrepreneurs-journey.com/optimizepress"> class="aligncenter size-medium wp-image-3809" src="http://www.entrepreneurs-journey.com/wp-content/uploads/2010/11/optimizepress-300x125.png" alt="" width="300" height="125" border="0" /> OptimizePress is a WordPress theme that gives you the ability to easily generate an unlimited amount of Squeeze Pages, Sales Pages, Launch pages, One Time Offer Pages and Membership sites without having to worry about the design. Using the power of wordpress, you can design these pages in a seamless way.

When you install the OptimizePress theme, your wordpress dashboard gets a bunch of features that easily allow you to:

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• Generate headlines
• Generate attractive opt-in boxes
• Generate “Add to cart” buttons
• Add Delayed Call to action buttons that show up after a specified amount of time.
• Add videos to your pages
• Add testimonials
• A bunch more . . .

In other words, even if you don’t know how to do the things mentioned above, you can do it using optimizepress. I’m really loving the features, and how easy it makes it to do those things in a very attractive way.

Integration With Social Media

Another great feature that href="http://www.entrepreneurs-journey.com/optimizepress" target="_blank">OptimizePress has is that it allows you to integrate very easily with social media. By checking a box you can allow your members, or website visitors, to share pages of your website with their friends on Facebook or followers on twitter, using some attractive social media icons.

You can also allow Facebook comments on your pages by checking a button, so that whenever someone leaves a comment on your site, it’s automatically shared on Facebook. As you know, this can have a very viral affect.

Because I’m using mine as a membership site, I’ve chosen not to use this feature because the content is to be behind closed doors, but this can be a very useful feature depending on what you are trying to accomplish.

Membership Site Setup

If you are looking to create a membership site, OptimizePress has a bunch of options for setting up the layout and design of your membership site. At the bottom of the section of your WordPress dashboard where you add pages, there is a section for you to customize the look and feel of your membership site.

Here’s a screenshot of some of the options: