This guest post is by Eugene Yiga of eugeneyiga.com.

“I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavour.”
—Henry David Thoreau

It happens every year. We wake up on January 1, and decide that this is the year things will finally change. But a few months later, all the gyms empty out and life goes back to normal. It’s the same with our blogs. All our intentions to finally succeed are met with nothing but more of the same. What’s up with that?

In this post, I’ll cover three reasons your resolutions are doomed to fail (assuming they haven’t already) and what you can do to avoid this:

Reason 1: You don’t know what you want

The problem here is that most resolutions aren’t specific. We say we want to grow our subscriber base or make more money but never actually define what this means. You wouldn’t go to a restaurant and say, “I think I want some food. And maybe something to drink. Or whatever.” So why do it when setting goals? We need to know exactly what we’re working toward. Otherwise we’ll keep wandering around aimlessly in the dark.

So what exactly do you want for your blog? Exactly how many subscribers do you want? Exactly how much income would you like to make? Sit down and put some concrete numbers to your goals. What’s also essential here is to attach a date. Not having a deadline means no urgency to get things done. Ultimately, if you don’t know where you’re going or when you want to get there, how can you possibly know you’ve arrived?

Reason 2: You don’t know why you want it

Once you know what you want, you need to figure out why you want it. This is probably the most important part and yet it’s one a lot of people skip. As Carl Jung said, “There can be no transforming of darkness into light and of apathy into movement without emotion.”

Spend some time figuring out the motivations behind your goals. Saying you want to increase your subscribers by 20% in the next year isn’t very motivating. But discovering what achieving that will mean to you is. This is why having a mission statement for your blog is critical. For me it’s all about sharing my love for reading. That’s why everything about my new blog is focused on books. It’s also why I was particularly pleased when my first Twitter follower joined my quest to read the 100 greatest books of all time.

So close your eyes and visualize exactly what success looks and feels like. What would achieving this goal mean to you? And why does this matter so much? Getting in touch with the positive emotions of where you want to be (as well as the negative emotions of where you currently are) creates a compelling picture that will guide you day by day. Once you have a strong enough “why,” the “how” is much more achievable.

Reason 3: You don’t know how to get there

Once you know what you want and why you want it, you’re ready to get going. But most of us blindly rush out with giant leaps, installing all sorts of plug-ins, only to find ourselves exhausted and unmotivated to try again. You wouldn’t start your first day of exercise by running a marathon. Remember to take your blogging actions one small step at a time.

Schedule your life so you can do one thing every single day that takes you a little closer to your goal. Nowadays you can outsource your tasks and free up time to focus on what you do best. You can also surround yourself with the right people and a supportive environment when you subscribe to websites like Copyblogger or enrol in courses like the A-List Blogging Bootcamps.

Create healthy rewards to motivate even the slightest progress as you constantly strive to learn, adjust, and improve along the way. Most importantly, always remember why you’re working on this goal. If the reasons you created were strong enough, finding the motivation to overcome obstacles won’t be hard. Soon you’ll gather momentum; before you know it, you’ll be there.

Are your resolutions doomed?

We all have a desire for growth and development, and this must be satisfied throughout our lives. Yes, it’s scary to try for something better, but wouldn’t you rather risk failure than guarantee regret? We live in a world of tremendous opportunity. That’s why we all have the potential to be, do, and have absolutely anything. As long as we know exactly what we want, know why we want it, and know how to get there, it doesn’t have to be more complex than that.

So let’s go out and make this year a success. It’s never too late! Are your blogging resolutions in need of some tweaking? I’d love to hear your experiences in the comments.

Eugene Yiga shares his love for reading by publishing book reviews at eugeneyiga.com. He also gives away free stuff without making you join his mailing list. Follow him on Twitter for instant updates and alerts.

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Three Reasons Your Blogging Resolutions Are Doomed to Fail

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