Copywriting Like A Marketing Rebel – P...
Posted by Mitch Sanders in
Online Marketing on 04 16th, 2011 |
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Ok, in the previous article I spoke about the first three steps of copywriting. I went over Market Research, Defining Your Customers, and the Unique Selling Position (or USP). Today I’m going to go into more detail about the USP. This is a very important step, so we really need to dig in a little deeper...